Fractional Marketing

Fractional Marketing

In a market where agility and ROI matter more than ever, many businesses are rethinking the traditional CMO hire. Enter the fractional marketer—a seasoned marketing leader who delivers high-level strategy and execution without the full-time price tag.

 

At ArtCity Creative, we specialize in fractional marketing partnerships for growing brands that need real expertise—but not another full-time salary.

 

What Is a Fractional Marketer?

A fractional marketer is a part-time or contract-based marketing executive who leads strategy, builds systems, and manages campaigns, much like a CMO or Marketing Director would. The key difference? Flexibility and cost-efficiency.

 

You get leadership-level thinking, backed by hands-on support, without the HR overhead.

 

Why Hire a Fractional Marketer?

 

– You’re Growing, But Not Ready for a Full Team

Many businesses hit a tipping point—they’re past DIY marketing but don’t have the resources for a full department. We step in to bridge that gap with strategic support and tactical execution.

 

– You Need a Marketing Roadmap

A fractional marketer helps you define your goals, ideal customer profiles, and positioning—then builds a plan to execute. Think of it as installing a GPS for your growth.

 

– You Want Results, Not Just Advice

Unlike agencies that hand off ideas, we embed into your systems. Whether it’s building HubSpot workflows, setting up Google Ads, or optimizing your email funnels, we get it done.

 

– You Need to Align Sales & Marketing

We help align your marketing efforts with revenue-generating activities. That means tighter messaging, better-qualified leads, and fewer misfires between departments.

 

What It Looks Like to Work with Us

ArtCity Creative offers fractional services at an hourly rate, typically ranging from 10 to 40 hours/week, depending on your needs. We act as a strategic partner, execution team, and sounding board—all rolled into one.

We’ve led strategy and implementation across:

  • SEO & content strategy

  • Paid search and social ads

  • CRM automation

  • Brand development

  • Web optimization

  • Analytics and reporting

 

Final Thought

 

Hiring a fractional marketer isn’t about doing less—it’s about doing smarter. If you’re ready to level up your marketing without blowing your budget, we’re here to lead the way.

 

Let’s explore a fractional/Freelance partnership that meets your growth goals.