Selected Projects & Digital Experiences
Strategy is only part of the work. My background includes years of hands-on experience building, improving, and managing websites and digital platforms that shape customer experiences.
These selected projects show some of that work across businesses, nonprofits, authors, ecommerce, and other organizations.
Strategy Backed by Hands-On Experience
My work can span website strategy, WordPress, UX, ecommerce, SEO, content structure, integrations, analytics, and digital marketing systems.
Whether the need is a complete launch or a focused improvement to an existing experience, the goal is the same: create something that works better for both the organization and the people using it.
ArtCity Streets Collective
ArtCity Streets Collective is a creative eCommerce brand developed to transform original photography and visual artwork into wearable products and merchandise. The project required both brand development and technical implementation, creating a storefront that reflects the artistic vision behind the collection while providing a seamless online shopping experience.
Built on WordPress, WooCommerce, and Printify, the site combines custom design, print-on-demand fulfillment, and eCommerce functionality into a platform designed to grow alongside the brand.
Highlights:
- Brand development
- WordPress customization
- WooCommerce setup
- Printify integration
- eCommerce configuration
- Product design and merchandising
- Mobile optimization
- User experience design
Veterans For Peace Convention 2026
Creating a Central Hub for a National Convention
Veterans For Peace needed a modern, flexible website capable of supporting their 2026 national convention while accommodating ongoing updates throughout the planning process. The resulting website serves as the central destination for attendees, speakers, sponsors, exhibitors, and organizers.
The project included registration integration, speaker and musician directories, schedule management, sponsorship information, awards content, FAQs, and a secure virtual convention area. The site was designed to launch early and evolve as additional convention information becomes available.
Highlights:
- Website strategy
- WordPress customization
- Event website development
- Registration integration
- Speaker directory implementation
- Content architecture
- Mobile optimization
- User experience design
- Ongoing website support
Moira Donovan – Author
Author platform and launch-focused website built to support the upcoming release of Crazy String.
Highlights:
- Author branding
- Book launch preparation
- Email capture strategy
- Mobile-first design
- Event and media-ready structure
- Future marketing scalability
- Social media setup and management
The Cachet Creative
Website customization, launch strategy, brand positioning, and creative direction for a luxury social media and creative studio.
Highlights:
- WordPress customization
- Mobile optimization
- Brand styling
- Launch-ready structure
- SEO foundations
- Contact & Lead generation setup
Brands & Creative Businesses
ArtCity Creative
My own evolving digital studio built to showcase ongoing creative marketing, website customization, and strategic digital work.
Highlights:
- WordPress customization
- Service positioning
- Fractional marketing focus
- SEO structure
- Launch system development
NineCent Design
Creative website customization project focused on visual identity, layout refinement, and modern brand presentation.
Highlights:
- WordPress customization
- Visual storytelling
- Responsive customization
- Creative brand styling
- User experience improvements
Marnika Weiss
Ecommerce and brand-focused website designed to support product visibility and a cohesive customer experience.
Highlights:
- WordPress customization
- WooCommerce integration
- Product organization
- Mobile optimization
- Brand consistency
Leaves of Change VT
Website redesign and digital marketing support for a mission-driven nonprofit organization focused on social and environmental impact.
Highlights:
- WordPress customization
- Nonprofit communications
- SEO improvements
- Content organization
- Community-focused messaging
Blessed By Design VT
Customized online storefront and brand website built to support handmade and lifestyle-focused products.
Highlights:
- WordPress customization
- WooCommerce integration
- Ecommerce setup
- Product page customization
- Customer-focused navigation
Local & Service Businesses
SoCal VIN Verification
Service-based website designed to support local visibility, lead generation, and customer trust for a California VIN verification business.
Highlights:
- WordPress customization
- Local SEO structure
- Mobile-first experience
- Conversion-focused layout
- Service clarity
- Lead capture optimization
Have a digital experience that could work better?
Whether you’re planning something new or trying to improve what you already have, let’s talk about what’s working, what isn’t, and what makes sense to tackle next.
Fill out the form and let’s start a conversation.